SH-CCPM Enterprise was a brainchild of Daniel Dominic Cruz III and his college classmates at the University of Sto. Tomas. It all started as an entry for an entrepreneurship contest that earned accolades and eventually future clients.
“We were surprised with the response to our products. Orders kept coming so we decided to continue and formalize the business immediately after graduation,” Dominic related.
Since 2016, SH-CCPM Enterprise has been supplying corporate giveaways and souvenirs mostly to travel agencies and local airlines.
“During the lockdown, our clients also ceased operations so orders stopped entirely. We were left without income so we decided to look for other markets for our products,”
Dominic offered their products to pharmaceutical and medical sales representatives and it proved to be a good business strategy.
“With the new product line and new clients, we were able to pull through. From months of zero income, gradually we were able to earn. Kahit papaano may sales at may pumapasok na pera,” Dominic shared.
During the quarantine, Dominic retained his two employees who have been assisting him in administrative matters. He paid for their salaries mostly from his personal funds.
Understanding the significance of adapting and adjusting his business to cope with the new normal, Dominic decided to apply for a loan from the Bayanihan CARES program. He decided to put up a corporate website so clients can easily access and contact them for orders and inquiries. “Before kasi traditional media lang kami, brochures usually ang gamit namin. With the current situation, naisip ko na parang kailangan na rin talaga namin ng website,” he added.
Aside from using the funds to upgrade their distribution channel, Dominic also used the loan for the salaries and 13th month pay of his employees.
“Persistence is very important during these times. You have to understand that you can’t give up dahil maraming nagre-rely sa iyo. Lilipas din naman ito. Let’s just hope that 2021 is a better year,” Dominic concluded.
